Exhibiting in 2021 – The WestGroupe success story
For close to 20 years, we have had the privilege to count Michael Suliteanu as a client, a friend. In 2004, when we were first introduced to Michael, WestGroupe was very well implanted in Canada.
Their next step for the following years : expand their activities into the international market. At the heart of this strategy was tradeshows.
They were looking for an international exhibit house to support their trade show plans. Initially Michael was having nightmares about participating in international tradeshows. He was concerned about the booth arriving on time, being setup on time, samples lost in transport etc. Years later, the WestGroupe brands are distributed in more than 40 countries worldwide and Michael sleeps much better at night before tradeshows based on our mutual efforts.