Top 5 Strategies to Refresh Your Tradeshow Booth
It is no secret that most tradeshow booths have a lifespan of 3 to 5 years. The reasons are simple:
- The trends in exhibit design are constantly evolving.
- Tradeshow booths attract a high volume of foot traffic; your booth deserves a yearly refresh.
- Visitors are always on the lookout for innovation, your booth should reflect that dynamism.
Many businesses, like yours, participate in the same tradeshows year after year. As a result, it’s natural for your booth, messages, and products or services to become familiar within your industry. However, it’s crucial to remember that 92% of tradeshow attendees are there to discover new and exciting products or services. You have only one chance to make an impression, so don’t miss out.
We have developed a list of 5 simple hacks to refresh your tradeshow exhibit easily and effectively.
5 great ideas to remodel your tradeshow booth
1. Refresh Graphics and Signage
Think large-scale visuals with vibrant colors. Your brand message should stand out in a flash. Striking imagery immediately captures attention and that is exactly what you are aiming for. Good news, most tradeshow booths are designed to incorporate interchangeable graphics.
Remember that you have no more than 3 seconds to captivate the attention of attendees. Learn more about the Top 10 tradeshow design trends for 2024 for inspiration.
2. Replace and Refresh Flooring
This is a simple yet effective solution that requires only a modest investment. Flooring trends evolve continuously and can completely transform the visual impact of your tradeshow exhibit.
While carpets remain a conventional and widespread choice, colors, designs, and textures are evolving. Fortunately, we’ve moved past the era of orange and brown carpets from the ’80s.
Vinyl flooring presents an intriguing alternative with a wide variety of colors, patterns, and textures. It is resistant, comfortable, and easy to install, with custom prints available. This allows you to go the extra mile in promoting your brand.
3. Upgrade your Technology
Technology is evolving rapidly, and we understand that it can sometimes be overwhelming. While you can still use an iPad or a TV in your stand, the new technological trends are very exciting, and worth evaluating.
These range from LED video walls to 3D content like holograms, digital twins, and more immersive experiences through virtual reality (VR), augmented reality (AR), and gamification.
How about leveraging technology to offer an interactive tour of your plant, a discussion with a hologram of your CEO, or a digital twin of your heavy equipment? This can help reduce transportation and handling costs. Increasingly seen on the tradeshow floor, these technologies will become an integral part of tradeshows soon. Let’s get you ready.
4. Re-energize your Furniture
In the tradeshow industry, it’s well known that hard sales tactics are out on the tradeshow floors. The focus has shifted to building relationships with clients and prospects. Therefore, this year’s trend is all about inviting visitors in for a conversation.
To do so, aim for comfortable, soft colored furniture, ranging from sofas to low tables, to create inviting sitting areas for visitors to take a break and discuss. A small change in your furniture can give your booth a whole new look. Consider adding some plants or even a trendy green wall to set the atmosphere.
5. Introduce some structural elements
Without completely rebuilding a new exhibit, some structural elements can be added to completely change the flow and the feel of your booth. Think about adding a tower, removing a backwall, maybe adding an arch, redesigning a counter or even adding a hanging sign.
Visit our portfolio for inspiration on these custom tradeshow exhibit’s elements.
These modifications not only refresh the appearance of your booth but also enhance its functionality and appeal to visitors. By creatively adapting your existing structure, you can create a more engaging and memorable experience for attendees, setting your booth apart from the competition.
Our team of exhibit designers will work alongside your tradeshow marketing team to develop a strategy that fits your remodeling needs. Contact us today and see what we can accomplish together.
