2 Essential Event Marketing Strategies for 2022

What are your top marketing tactics this year? What’s that? You migrated the majority of your marketing efforts towards digital marketing? Let us help you get back on track.

Did you know that despite the pandemic’s effect on the industry in 2020, event marketing is booming again? In fact, close to 70% of B2B marketers and 65% of B2C marketers reported that they hosted live, in-person events in the last six months of 2021, and that over 80% plan to participate in live events in 2022.


Let’s think this threw. Trade show marketing and event marketing give marketers and sales teams a key opportunity to build relationships and trust with prospective customers. They offer that personal touch that digital marketing lacks. For customers, it’s an opportunity to directly engage with companies, and get a feel for their individual brand personality; A win-win.

Everyone knows that nothing beats WOMM (Word of Mouth Marketing) and referral business.

Here are 5 key reasons to focus on live events:

  • Increase brand and product awareness.
  • Generate leads.
  • Introduce new products and services to customers.
  • Boost customer loyalty.
  • Stay engaged with your market.

In fact, a study about the influence of events showed that 93% of consumers felt live events had a larger influence on them than television ads. So, the real question then becomes: Can you afford NOT to participate in live events? Passing on such opportunities leaves the door open to your competitors, and leaves money on the table.


Strategy #1 : Outdoor Events, It Is Time To Shine!


It is finally outdoor events season in North America. Therefore, your event strategy should include event promotion of your brand outdoors, as well as indoors. Why not consider outdoor events and festivals or simply your corporate office?


Where To Start? The Branding


At Archex, we have remained a leader in the in-person events industry for 46 years. Therefore, we know that one of the key components of a successful event marketing strategy is to have a coherent story, meaningful through your event experience. That is where our expertise and experience comes in.

Include this story, your brand identity, in your event experience. There will be a number of things you will have to consider here, but chief among them includes the proper use of colors, graphics, and the messaging on your marketing materials. Keep it simple but eye catching.

The same creative should be used across all different phases of your event promotion, from the first Facebook post to the handout at the event. Click here for the best trade show & event branding tips.


Let’s Continue: The Right Tools


Branding is on track, now which tool should you choose to attract attention? Let us remember that outdoor events are normally very busy visually. Your objective is to stand out and attract a majority of attendants. Selecting the right material to gain that attention is not an easy task.

Choose from our list of outdoor exhibits:

  • Outdoor pop-up tents,
  • Promotional flags,
  • Outdoor furniture,
  • Branded inflatable structures,
  • Outdoor signage etc.


Find the Perfect Marketing Tools to Get you Noticed, and Build Brand Awareness in Any Outdoor Setting, With Our Pack N Show Line.



But Wait, it Gets Bigger and Better With Cubox™


Meet Cubox™, our new line of rental exhibits, recycled, custom displays, fully modified urban containers. Ideal for brand activations, portable showrooms, retail pop up shops/pop-up stores, or product demonstration venues. We custom design each container with your sales, marketing and brands’ needs in mind. You will shine, every time.

Pop-up shops, coffee shops, bars, restaurants, art galleries, ticket sales, we’ve seen many of them in the past few years. Are they still trendy? Are they still a good idea? Yes, and yes.

Need convincing? Here are 3 reasons why you should use an urban container for your next outdoor event:

Low-risk, Low-cost

A great tool that has a low impact on your budget, but a high impact on your visibility and sales. An urban container with a short-term lease that is easily modifiable to fit your brand, and, at the same time, is very trendy.

Originality is Key

Sure, we have seen shipping containers converted and used for retail throughout the past few years. However, urban containers are still scarce, original and trendy. Build a buzz around your brand now.

Brand Experience

Are you looking to position yourself as a leader/influencer in your market, expand your reach or build brand loyalty? The face-to-face experience is worth every penny invested.

As demonstrated, containers can be a great, versatile, marketing tool for you. Learn all that you could achieve with your Cubox™ https://cubox.archex.ca/


Archex CONTAINER 2021_mbam


Strategy #2 : Tradeshows


Your live event marketing strategy is only complete with tradeshows, at convention centers.

Trade shows still remain one of the most profitable B2B media strategies. The cost of a face-to-face meeting with a prospect at a trade show, is much lower than the same face-to-face meeting in your office.


We have spent the last 2 years working with our clients, trying to find effective alternatives to live face to face tradeshows. Trust us when we say that there are none. Whether you are new in your market or a returning veteran, meeting your existing or potential clients face to face, your suppliers, and even your competitors, is a key part of every successful business.

The benefits of exhibiting your products and services have proven to be exceptional, and now the opportunities awaiting you on the show floor are once again yours for the taking.

Payper.ca blog


In conclusion, event marketing, which may represent a critical part of your marketing mix, can be time-consuming and challenging to handle. We can be your partner, help you develop your vision, bring it to fruition, and make it profitable.


Let us handle your tradeshow management, including exhibit booth set-up. Call us to see how we can make you shine.