5 Reasons Why you Should Invest in a Pop-up Shop
Pop-up shops, coffee shops, bars, restaurants, art galleries, ticket sales, we’ve seen many of them in the past few years. Are they still trendy, a good idea, should you launch your dream pop-up project now? Yes, yes and yes, with a Cubox™.
Wait what? What is a Cubox™? It is an urban shipping container transformed to fit your brand, your vision, your project and your imagination. Your Cubox™ can be packed up and moved to different locations conveniently and easily.
The possibilities and advantages are endless.
Where did this idea come from? Modern marketers would love to take the credit for pop-up displays, however, it has been around for centuries.
We only have to think back to medieval outdoor markets and fairs. Although the refinement of the image, the design and the messages have evolved, the objective behind the pop-up stays the same. Mobility, accessibility, convenience and low cost.
A shipping container turned into a pop-up shop is a fairly recent concept, it is a great alternative to a brick and mortar retail space that often comes with long-term leases and is restricted to one location whether it proves to be the right location or not. As we have seen in the last year, flexibility is key in our ”new’’ world.
If you are still undecided whether you should invest in a pop-up shop, here are 5 reasons why you should.
Isn’t that what you have been looking for? A great tool that has a low impact on your budget, but a high impact on your visibility and sales. Available for rental or purchase, a Cubox™ is the solution for short, impactful campaigns or medium-term installations. An Urban container with a short-term lease that is easily modified to fit your brand and, at the same time very trendy.
High Traffic Guaranteed
Your urban container is easy to set up and easy to move. Not satisfied with the foot traffic of your chosen location? Move on to the next high traffic spot. Think about it, your sales and visibility no longer have to be impacted by your commitment to a fixed location.
Originality is Key
Sure, we have seen shipping containers converted and used for retail in the last few years. We are not reinventing the wheel here (that invention was a great one). However, urban containers are still scarce and original and trendy. Build a buzz around your brand now.
Reach New Audiences
Do you already have a restaurant or retail store in a fixed area? Looking to expand on a temporary basis for a festival or event? Not ready to commit to another lease? Looking to test a market location?
Developing a Cubox™ urban container is the best tool to attract new audiences.
The last year has been all about virtual tools, sales and marketing. But did you know that the market for brand activation in the U.S. was worth $740 million in early 2020 according to the Association of National Advertisers (ANA)?
You are looking to position yourself as a leader/influencer in your market, expand your reach or build brand loyalty? The face-to-face experience is worth every penny invested. Get ahead of the pack.
If you are still not convinced, try this : In a new survey by the Department of Retailing at the University of South Carolina, more than 80% of 600 retail organizations that did at least one pop-up in 2019 said it was a success, and 58% said they would do another one.
But wait, your Cubox™ can be much more than that.
Why not use your Cubox™ for a variety of touch points. From your Tradeshow booth to your season’s outdoor events, your Cubox™ is versatile and always impactful.
Give us a call now and see how you could include one in your marketing mix.