Trade show budget for Dummies
Where does all the money go? How much should I spend for my booth? Am I paying to much for the show services? Budgeting for Dummies is a great tool to help you with your Trade Show Budget Allocation.
Trade show budget for dummies is a quick tool to help you to forecast your trade show exhibit budget. Doing shows can be quite expensive and you must spend your money wisely. We highly recommend to let your exhibit house handle the logistic & coordination unless you really know what you are doing. Good planning can save you a lot of money. We will probably give you a few tricks on how to save money with a better planning in another blog post.
If you think it is expensive to hire a professional exhibit house, wait until you delegate to an amateur.
Let’s get back to that budget. There is a very easy rule which is the cost of your booth space x 3. That should give you a quick indication.
You can also use our Trade Show Budget for Dummies which is based on an average spent by exhibitors in North American shows. We have divided the cost in several categories such:
- Floor/Booth Space
- Exhibit Design & Construction
- Traveling & Lodging
- Graphic Design & Production
- Show Services
- Exhibit Promotions
- Other Trade Show Expenses
Most of your budget will go for your booth space which represent 36.5% of your total budget as the exhibit itself should represent approx. 10.8% of your total. It is interesting to see that the actual concrete floor is more expensive than the actual booth structure and that you will most likely spend as much money on your exhibit which is your image on the trade show floor as you will to transport it. Your Archex account executive can certainly help you with your budget and to direct you in order to spend your money wisely.
Trade Show Budget Allocation. Hoping that our Budgeting for Dummies infographic will be helpful.