Vetoquinol

'The booth looks great and your team was very helpful'




-Territory Manager
Vetoquinol Canada
2014-04-25T13:24:19+00:00
'The booth looks great and your team was very helpful' -Territory Manager Vetoquinol Canada

Ubisoft

'I would highly recommend Archex as a faithful, efficient and highly qualified supplier'.


Marketing Manager
Ubisoft Canada
2014-04-17T21:37:36+00:00
'I would highly recommend Archex as a faithful, efficient and highly qualified supplier'. Marketing Manager Ubisoft Canada

ABB

'Our exhibit was beautiful. We stood out from the rest'


-Coordinator, Talent Acquisition
ABB Inc.
2014-04-16T13:02:31+00:00
'Our exhibit was beautiful. We stood out from the rest' -Coordinator, Talent Acquisition ABB Inc.

SNC

'Archex is my go-to for exhibits. They are committed to providing their clients with quick, reliable and innovative service'


-Marketing Manager
SNC Lavalin
2014-04-03T21:46:24+00:00
'Archex is my go-to for exhibits. They are committed to providing their clients with quick, reliable and innovative service' -Marketing Manager SNC Lavalin

Westgroupe

'Archex Display makes my life much easier when planning our tradeshows'


President
Westgroupe
2014-04-03T16:54:21+00:00
'Archex Display makes my life much easier when planning our tradeshows' President Westgroupe

ABB

I have received nothing but great service from Archex


Marketing Manager
ABB Inc.
2014-04-03T16:47:09+00:00
I have received nothing but great service from Archex Marketing Manager ABB Inc.

Top Tips for Effective Tradeshow Branding

Trade shows offer good opportunities for businesses to promote their brands, increase sales and also to get leads. However, if you don’t understand the essence of branding a company, then you may not reap all the branding opportunities that tradeshows come with. To help you get the most out of the branding opportunities presented by tradeshows, here are few suggestions you could use for better branding results:

Define your brand identity

The brand identity is the business’ personality. The identity is basically a human characteristic. To know what your brand personality is, take a look at the mission and the vision of the company, and also keenly observe the company’s culture. You should also know what your unique selling proposition is, so that your target audience knows exactly why they need to consider purchasing your products and services.

Design your exhibit according to your brand identity

Now that you know your brand identity, as well as your unique selling proposition, the next thing you should do, is design an exhibit that will conform to the identity and the unique selling proposition. There will be a number of things you will have to consider here, but chief among them include the proper use of colors, graphics, and the messaging on the marketing materials. Also of importance are the actual designs of the exhibit, with specific emphasis on the layout.

Booth Staff

If you want to have success at your exhibit, and increase your brand awareness on exhibition day, then it is imperative to have the right staff at your booth. They should be people who will effectively engage your visitors, not to just collect leads and sell stuff, but also to portray your business brand in the right manner during the event. Their attitude, decorum and overall behavior must reflect positively on your brand.

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